# Target settings

Target settings in the Announcement Bar section are used to control the visibility of individual announcement blocks (Free shipping messages, Custom HTML, and Text ) based on:

* Specific page URLs
* Referrer paths
* Device types (mobile or desktop)

This allows for precise targeting of messages so they appear only where and when they’re most relevant.

<figure><img src="https://891064830-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fz8oqtXqtdhOM4CxRzekr%2Fuploads%2Fl4Yz2rQFNp2R9n5odbIM%2Ftarget-settings.jpg?alt=media&#x26;token=3599169e-1731-43f4-95ad-4e836964e3de" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="244.26470947265625">Settings</th><th width="117.8055419921875" align="center">Type</th><th>Description</th></tr></thead><tbody><tr><td><strong>Target page</strong></td><td align="center"></td><td></td></tr><tr><td>Limit to specific page</td><td align="center"><code>checkbox</code></td><td>Enables the targeting of a specific page URL. If checked, the block will only display on that specific page.</td></tr><tr><td>Targeted page</td><td align="center"><code>url</code></td><td>The specific page path (e.g., <code>/</code>, <code>/collections/sale</code>) where the block should appear. Use <code>/</code> for the homepage.</td></tr><tr><td><strong>Target referrer</strong></td><td align="center"></td><td></td></tr><tr><td>Limit to specific referrer path</td><td align="center"><code>checkbox</code></td><td>Enables targeting based on the referring page’s path. Useful for showing content to users who clicked through from a specific page.</td></tr><tr><td>Targeted referrer</td><td align="center"><code>text</code></td><td>Define the referrer path (e.g., <code>/products/sample-product</code>). Only users who navigate from this path will see the block.</td></tr><tr><td><strong>Target device</strong></td><td align="center"></td><td></td></tr><tr><td>Limit to desktop or mobile</td><td align="center"><code>checkbox</code></td><td>Enables device-specific targeting (mobile or desktop).</td></tr><tr><td>Device</td><td align="center"><code>select</code></td><td>Choose whether to display the block: <code>Only show on Mobile</code> or <code>Only show on Desktop.</code></td></tr></tbody></table>

## Tip

These targeting features give you dynamic control over which audience sees each announcement, letting you tailor messaging to:

* Where the user is (URL)
* Where they came from (Referrer)
* What they’re using (Device)

By combining these, you can create context-aware, conversion-focused announcement bars for better user engagement.